Satisfactory performance in 2009 first half
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A challenging economic environment
Highlights by brand • Despite an unfavourable comparison base (19% growth in the 2008 first half from the launch of the women's fragrance line Burberry The Beat), Burberry fragrances had sales approaching €78 million, fueled by performances of the Burberry Brit and Burberry The Beat lines. • Lanvin fragrances delivered excellent results with sales of €19 million (+25%) on growth by the Eclat d'Arpège line (+8%), initial order renewals of Jeanne Lanvin launched in fall 2008 and the positive response to the Lanvin L'Homme Sport line in spring 2009. |
• The success of the Féerie line, offsetting weaker sales of
the First lines, contributed to gains by Van Cleef & Arpels
fragrances (+4%). • A significant decline by Paul Smith fragrances in Asia masked good performances at points of sale for UK retailers. Highlights by region Certain markets remain adversely impacted by local economic conditions (notably the United States, United Kingdom, Spain, Brazil, Argentina) while others maintained satisfactory performances for sales (notably France, China, Saudi Arabia) or improved in relation to the start of the year (Russia). First half sales benefited from several factors: • Good performances in Asia and Western Europe on continued growth by Lanvin fragrances; • Sustained growth in France (+12%) in a declining market; • Strong gains in the Middle East (+28%) on robust performances by Lanvin and S.T. Dupont fragrances. Results With its flexible cost structure, tight control over expenses and the positive impact of currency hedges, the net margin for the 2009 first half should remain generally in line with the same period last year. Outlook The mixed nature of information received from different markets reduces visibility for sales. Under these conditions, the company anticipates a marginal decline in 2009 full-year sales in relation to the prior year. Renewed growth in sales is anticipated in 2010 based on a sustained program of launches including notably: • Burberry Sport fragrance lines for men and women; • A make-up line under the Burberry brand; • Women's and men's fragrance lines under the Van Cleef & Arpels brand; • A women's fragrance line under the Lanvin brand. Paris, July 23, 2009 |
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