Expertise

The company creates, manufactures and distributes prestige perfumes through license agreements with leading brands in the high-end ready-to-wear, high fashion, jewelry and accessories sectors, in exchange for the payment of royalties.

Interparfums' success is based on expertise:

• creating products perfectly adapted to the image and positioning of the brands represented;
• developing a wide range of POS (point-of-sale) advertising and marketing materials traditionally used in the selective perfumes market (store windows, posters, stands, promotional gifts, etc.);
• selecting the appropriate media for each country.

The creation and marketing of each product line are intimately linked to the brand, its history, positioning, clientele and, more generally, its universe.

The product launch process is the cornerstone of the company's successful record of growth and expansion. For this reason, the decision to launch a new line is made very early on in the process with the licensor and the cycle of market research up to the product launch may range between 6 and 18 months.

The success of the product is based on the combination of a "good dose" of creativity and achieving and optimal fit between the key components:

• the brand's overall positioning;
• the "juice";
• the packaging;
• and marketing strategy.

The design, development and production process which lasts between 12 and 18 months involving a certain number of phases in which the company as project manager has a solid track record of success:

• simultaneous briefings with perfume designers and creators;
• receive bids from components suppliers (glass makers, plastics processors, printers, etc.);
• product concept choice;
• drawing up supply and packaging schedules;
• issuance of component purchase orders;
• quality control of incoming components;
• packaging and inventory management