Flash Eau de Parfum

Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels whilst getting ready to go out for an evening of unadulterated fun. That’s where this story begins. Introducing Flash, the second fragrance from Jimmy Choo.

Jimmy Choo Creative Director Sandra Choi had a distinct vision for the Jimmy Choo Flash muse and the emotions she wanted the fragrance to evoke. According to Choi, “Flash is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character, which is both heady and effervescent, captures this perfectly.”

Flash is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out. Flash is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.

Encased in a luxurious, shimmering, crystal faceted bottle, reminiscent of a paparazzi flash bulb, Flash is for the glamorous, urban woman. At once provocative and a little bit naughty, she challenges convention; she’s a risk taker, charming, audacious and magnetic.

The campaign was shot by leading photographer Steven Meisel. “He is able to perfectly capture the mood of luxury and glamour, while revealing a hidden sense of fun and the forbidden,” says Choi. “Natasha Poly’s smouldering good looks can’t help but spark attraction, but they also have a cool, slow burning sexiness”. The model’s look and spirit embodies the Jimmy Choo woman: international, confident and beautiful.

Discover the Jimmy Choo Flash launch in London

Jimmy Choo Eau de Toilette

Meet the newest member of the Jimmy Choo fragrance collection, the dazzling Jimmy Choo Eau de Toilette, a luminous new scent that puts an original twist on the original Jimmy Choo Parfum.
Inspired by today's most dynamic and feminine women, the notes of the fragrance echo the different facets of the modern woman's life.
This modern fruity floral starts with green top notes of ginger, before slowly giving way to the softer heart notes of tea rose and exotic tiger orchid which enticingly pulse an exquisite bouquet of floral aromas on the skin. A vibrant layer of cedar wood gently evolves on the skin to create a soft veil of sensuality.

Jimmy Choo Eau de Parfum

Imagine femininity, luxury, and style…bottled. Introducing Jimmy Choo, the fragrance.
Symbolic of the luxury of Jimmy Choo, the exquisite bottle is inspired by jewel-coloured Venetian Murano glass which itself is evocative of the many jewel encrusted Jimmy Choo stilettos to walk the most celebrated red carpets. Jimmy Choo expresses an aura of strength and beauty. Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.

Discover the Jimmy Choo website…